BLOG / Zuckerpuppy

This week we saw photos of the Facebook founder and his girlfriend with their new puppy—commuting to work, playing on the hardwood, skittering across the parking lot. The puppy shots put a nice exclamation point on a fact that we already knew: Facebook has won. Its founder has moved on to more genteel pursuits.

For years we had heard how communities were going to be the new way forward for marketers. And indeed, as sites began to allow ratings and comments, great strides toward engaging consumers were made. Looking back even two years, it’s almost comical how many well-intentioned people made commitments to technologies they thought would create consumer “engagement.”

zuckerpuppyThose days are long behind us. The platforms of choice have reached a level of, dare I say, maturity: Facebook, Google, Twitter, Yelp, WordPress, and so on. Somewhere in the mix, people are finding a combination of commerce, sharing, and socializing that is right for them. That’s the engagement.

In the past, firms invested in features and functionality to try to help consumers have a richer experience with their brands. It turns out that what consumers want is not whatever flavor of community a company is pedaling. If the enterprise has a good Facebook presence, that’s fine. But consumers want products to work as expected. They want companies to be true to their word. Without that, no amount of community building matters.

Marshall McLuhan said, “If it works, it’s obsolete.” When it comes to engagement, technologies will come and go. When it comes to loyalty, delivering on your product’s promise is the only way to ensure a happy customer. Aw, shucks, go ahead and use my personal information to sell ads—that puppy is so darned cute.

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SENIOR ACCOUNT EXECUTIVE

A Pasadena, CA based agency, specializing in brand development and integrated programs and campaigns is looking to hire a Senior Account Executive with a proven record of success and a minimum of 5 years working experience.

CORE COMPETENCIES, DUTIES AND RESPONSIBILITIES FOLLOW:

Client Relationships
  • Establish and build strong personal and working relationships with designated client contacts and make certain the agency maintains a “web” of contact throughout the organization
  • Earn the confidence of and maintain healthy relationships with, agency clients
  • Develop a knowledge of, and add value to, the client’s business: knowledgeable and conversant in their key issues, competitive situation, industry trends and the projects assigned the agency as well as other communication partners
  • Anticipate and address potential client relationship or revenue issues, advising agency management in time for the agency to act proactively
  • Provide a seamless and pleasant client experience
Strategic and Campaign Experience
  • Understanding of, and experience in, strategic process, campaign planning, development, execution, and deployment
  • Ability to conceive, develop, and manage full-cycle campaigns and programs
  • Ability to constructively and positively contribute to strategic thinking and application to client objectives, challenges, and opportunities
Staff Relationships and Support
  • Provide a model of project/team leadership: prepared and proactive, thorough and accurate, fair and balanced, a willingness to do whatever is required
  • Create a working environment that encourages and supports a positive mindset about the work as well as the client and agency staff that is involved
  • Establish rapport and trust with a range of staff members assigned to the same account
  • Respond to pressures of work volume and time requirements in a way that is consistent, appropriate and positive for both you and the agency long-term
  • Demonstrate an ability to solve problems and overcome challenges
  • Demonstrate confidence, authority and level-headed decision-making as the agency’s leadership voice on assigned accounts
Interactive and Social Experience
  • Experience in, and understanding of the digital development process as pertains to Web, applications, mobile, widgets
  • Experience in, understanding of, and a perspective on, social marketing as a vehicle for consumer engagement and activation
Communication Skills
  • Ability to write and speak with clarity, authority and persuasion.
  • Be well-rehearsed and prepared for the unexpected
  • Collect, analyze, organize and present an insightful point of view on client assignments or new opportunities
Business Development
  • Proven record of both developing incremental business with existing clients, as well as bringing in new agency clients
  • Participate as requested or required in business development efforts
  • Be a model for stewardship of our clients’ and the agency’s money – avoiding unnecessary expenditures, acting to minimize errors, and negotiating required costs
Details
  • Employment time: Full-time
  • Industry: Marketing and Advertising
  • Job Function: Advertising, Account Management, Project Management, and Strategy and Planning
  • Experience: Mid/Senior-Level
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