Project / Plantronics

Digital Billboard

OIC was asked to deliver a motion graphic piece to be shown every eight minutes for a day in Times Square in New York City to help celebrate the 50-year anniversary of Plantronics. The objective was to create awareness of the brand and to showcase its history, as well as to reinforce the new brand image. This collateral piece was launched concurrently with several other Plantronics events, including the ringing of the closing bell at the New York Stock Exchange.