Project / Roxio

Packaging Redesign

For the third time, Roxio asked OIC to lead its annual packaging redesign for three different markets—Plus, Standard, and Pro. Roxio wanted to update the packaging but requested that colors and elements be kept consistent with the brand’s style. The on-shelf visual impact and relationship between product markets were key drivers in design strategy. OIC delivered three distinct designs that were visually appealing and closely connected. The launch is scheduled for early 2012.